CF songs for sale
by javabeans
Im Soo-jung (Happiness) has a new CF out, and it prominently features a catchy jingle, the 달라송. (This is also why I should listen to the lyrics more carefully before translating: Hearing the chorus refrain the words “달라, 달라” over and over, I assumed she was saying “gimme,” as in, gimme that car. Turns out it’s singing, “I’m different.”)
In the CF (watch below the cut), which just premiered last week, Im drives around and dances to the song while promoting the i30cw, a car model for Hyundai. Well, apparently the song is a hit with viewers, and is so popular that the producers of the jingle have revealed that the song — sung by Clazziquai’s Horan and pop singer Park Ki-young — will be sold as a digital single.
Producer Park Shi-hyuk actually explained that they’d been keeping the singers’ identities a secret to cultivate interest, but those speedy netizens beat them to the punch and one-upped their own reveal.
The single goes on sale November 11.
Like Yoon Eun-hye‘s Salad Song (based on an original song by Humming Urban Stereo) and Han Ga-in‘s Bubble Song (song by Winterplay), this “Gimme Song” is based on an already released pop tune. It was put out by female group Big Mama last year, and also remade by the group 8eight. The original versions will be included in the digital single.
The lyrics go: “I always dream things my way, on days like this everyone takes notice, I’m different, I’m different, I’m different. I’m gonna live the way I wanna live. I’m different, I’m different, I’m different. The car I drive is an i30cw.” Talk about subtle, eh?
This version is obviously ripped from the television ad, but here it is in case you can’t watch the videos.
Horan & Park Ki-young – “달라송”
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Here’s the CF featuring Im Soo-jung:
And here’s the behind-the-scenes footage with singers Horan and Park Ki-young:
Via Hankyung
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Tags: CFs, Horan, Im Soo-jung
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1 Irene
November 10, 2008 at 6:36 PM
Look like they are not singing together, can't tell whose version is put into the CF... but it is really a cute song!
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2 din
November 10, 2008 at 6:39 PM
it's been a while since i've heard any news from im soo jung ^_^
(and oh yeah, out of gossip curiosity, is it true that she's dating gong yoo? :p hek hek)
aww.. cute vid. (horan & kiyoung's)
i actually like the 2nd vid than the 1st one. haha.
it's all in the dance moves.
go bust-a groove! XD
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3 Sue
November 10, 2008 at 6:46 PM
park gi young! the woman looks so damn young!
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4 Bogoreuy
November 10, 2008 at 7:11 PM
Like in another country, Korea's entertainment world can't be detached from "follow the mainstream" culture. When Salad Song sang by Yoon Eun Hye become a hit, other company begin to follow by featuring some catchy song in their CF, some of them even make the CF star singing the song (although the star wasn't a singer). I think this tendency can be positive since the CF can make some old song become popular again. But what if the star couldn't sing, I think it will be a pressure for them...
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5 ed
November 10, 2008 at 7:53 PM
@tasu, in consumerism if there's a demand people will try to milk/supply it. in japan the avenues for packaging name brand/idol/products have rather longer history. if someone with established fanbase like lee byung-hun tries to expand in japan, he automatically attached to a product (car), a song he "sings", and said song released on CD with other image-related paraphernalia. it's all part of grooming the fanbase. japanese idols have been doing this all the way back to immediately after the war (starting with hibari misora?) even actors who sing badly put out albums (hiroyuki sanada!)
"ne-way", i like this song. horan/PKY do the 60s, grandiose pop style very well. those speedy netizens will be even more awesome if they volunteer in unsolved cases for korean police :D
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6 MissCurious
November 10, 2008 at 8:47 PM
Is she really dating gong yoo? now that din mentioned it, i'm curious lol
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7 royal
November 10, 2008 at 8:49 PM
I once heard Park Ki Young and Horan sing a ballad in one of PKY's concerts, and I thought they sing well together. I was really looking forward to their song until I realized this is too upbeat and mainstream~ T__T; Atleast it has a bit of indie flair to it (something about it reminds me of Ibadi's album), or maybe it's just me thinking that way. XD
EDIT// oh! I just noticed in the picture that PKY is wearing that Vivienne Westwood ring which is exactly the same as Horan's! How cool~
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8 iaia-chan
November 11, 2008 at 4:32 AM
lol it's creepy!, if it was me driving and those things started following me I'd be totally creeped out lol
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9 hemina
November 12, 2008 at 6:08 AM
I think they mixed their singings in the cf...the order is horan->pky->horan->pky...listen carefully..you will hear it..
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