Upbeat, colorful teasers for Ad Genius

44 January 29, 2013January 29, 2013

by javabeans

Teasers are out for KBS’s upcoming Ad Genius Lee Tae-baek, and I have to say that there’s something about that image above that just makes me Aww. It’s a cliche of an image—country bumpkin in awe of the big city—but it’s endearing to see a charming, good-natured sort of hero, isn’t it? Reminds me of Bachelor’s Vegetable Store in that, though hopefully Ad Genius won’t take after that show in any other ways. (Namely, crazy characters or extended birth secrets.)

The first teaser below was released first, but it doesn’t tell us much about the show. Especially since it depicts our four leads looking so happy together, which isn’t what I get from the setup of the drama. Or, you know, the second teaser below that.

The leads are, of course, Jin Gu as our hard-working aspiring ad man, Park Ha-sun as a lowly copywriter, Han Chae-young as a cold-hearted top ad executive, and Jo Hyun-jae as another cold-hearted top ad executive. On the upside, I do like that the preview’s upbeat and cheery, since I’d much rather watch a feel-good occupational drama (say, Baby-Faced Beauty) than one heavy on the Sturm und Drang (say, Fashion King).

The second preview is more explanatory, setting up the premise with the voiceover telling us that advertising in city spaces can mean various things to various people: temptation, pollution, or to a select few, a dream.

Enter Lee Tae-baek (Jin Gu), determined to make it in the ad world, full of confidence that he can succeed despite the fact that he doesn’t even start out in the right field, working a menial job in construction. Still, he ends the trailer promising, “I don’t know if this is your world now, but I swear I’ll make it my world!” The copy that scrolls across the screen tells us, “Prepare fiercely. Only insist on the best. Do it until you make it. See it through to the end.”

Cutely, it looks like the meeting of our hero and heroine brings them both success, since they discover “a magical synergy” while working together: he supplies the drawings and she writes the copy. That’s cute, and I enjoy the idea of them bolstering each other not just in a romantic way, but also complementing each other professionally. (Another trait I appreciated in Baby-Faced Beauty.)

Ad Genius Lee Tae-baek takes over the timeslot just vacated by School 2013 and premieres next Monday, February 4.

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1 Tru2u

January 29, 2013 at 5:20 AM

I'm happy to see Park Ha-sun taking the lead role here. Loved her since "That Fool".

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Kiara

January 29, 2013 at 7:01 AM

Ditto .....love her long time.

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bd

January 29, 2013 at 5:21 PM

PHS, Ji Jin-hee, Bae Su-bin and Jeong Jin-yeong were just about the only ones who did a good acting job in "Dong Yi."

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2 rubie

January 29, 2013 at 5:23 AM

Thanks javabeans for writing this drama highlight. Indeed looking like an upbeat feel-good show, hope it delivers.

JG and PHS sure appears like a delightful combo. Can't wait!

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3 usanotsuki

January 29, 2013 at 6:09 AM

han kang!..oops, jo hyun jae! :P
i hope this drama turn out good.. it's been a while to see jo hyun jae in a drama..

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4 Katie

January 29, 2013 at 6:23 AM

Now that Cheongdamdong Alice is over and I couldn't really get into 7th Level Civil Servant, this looks like my next drama. Thanks for the teasers!

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5 nokcha

January 29, 2013 at 6:27 AM

I have kept my eye on Jin Gu since he was the younger Lee Byun Hun in All In. Looking forward to this drama.

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6 shopgirl

January 29, 2013 at 6:31 AM

I'll just watch this only for Jo Hyun Jae. Han Kang ahhh

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YY

January 29, 2013 at 8:36 AM

Me too. Kang-ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh

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KANGly

January 29, 2013 at 8:49 AM

me three...

of are we going to cheer again? okay, here we go

Kang-ahhhhhhhhhhhhhhhhhhhhhhhhh

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Rach ^^

January 29, 2013 at 9:07 AM

KANG AHHHHHHHHHHHHHH

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girlatsea

January 30, 2013 at 5:50 PM

KANG-AHHHHHHHHHHHHHHHHH

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Pipit

February 3, 2013 at 5:01 PM

Same here Kang Ahhhhh!
And I like the feel good feeling this drama gives hope it stays till the end I want to be able to cheer for my Kang Ah.

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7 Kiara

January 29, 2013 at 7:12 AM

Woah oh oh oh Woah oh oh oh
We dont even have to try
It's always a good time

Thanks for the update javabeans. I'm excited ...cant wait.

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8 JCyy

January 29, 2013 at 7:12 AM

I sense a lot of PPL coming....

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9 cfgh

January 29, 2013 at 7:36 AM

Han Chae Young. OMG
That girl is flawless!

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10 dany

January 29, 2013 at 8:04 AM

I'm really excited!

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11 Tarrasji

January 29, 2013 at 8:10 AM

This is normally not my type of drama as I watch more action/crime stuff but I've seen all of Jingu's movies and dramas, he is my favorite actor next to Wonbin so I'll give it a try. Besides the teasers actually managed to get me excited *v*

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12 YY

January 29, 2013 at 8:31 AM

Hey, there's something wrong with the teasers....Kang-ah appears for only a miniscule of a second....*scowling*

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KANGly

January 29, 2013 at 8:33 AM

saving the best for last....

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jomo143

January 29, 2013 at 10:13 AM

I agree, and am afraid they have relegated him to a cold and distant type character. Hope he won't be borrring.

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mary

January 29, 2013 at 8:41 PM

What? How can he be cold and distant? :( I thought he came back to Korea to look for his childhood friend?

Still, cold and distant may sound fun since Chae Young will be trying to seduce him. lol

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Pipit

February 3, 2013 at 5:04 PM

I'd LOVE to see Kang Ah being seduced!

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YY

January 29, 2013 at 10:27 PM

My kang-ah may be cold and distant but NEVERRRRRR boring *sharpens chopper*

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KANGly

January 30, 2013 at 10:50 PM

He can always BORE me to death... hehehehe

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KANGly

January 30, 2013 at 10:53 PM

Oppss my reply is for Jomo, and my reply should be... I give JHJ leave to BORE me to death...

13 canxi

January 29, 2013 at 8:53 AM

Oh no! I saw the dreaded "lady slap" drama trope D':

I'm all for this though. Anything for a bit of motivation and some entertainment. :)

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Laurita

January 29, 2013 at 10:42 AM

heh, me too. This drama also couldn't manage without "hand-to-face"...

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jomo143

January 29, 2013 at 10:56 AM

I know, really? It isn't even shocking anymore to me since nothing ever happens because of it.
I would really like to see someone press charges...

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Laurita

January 29, 2013 at 12:55 PM

I doubt anyone reports such things. But... she could slap back. Then we would have "slapping duel".

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Nanaki

January 29, 2013 at 6:48 PM

That would be so awesome. And then the DUDE can burst into shocked tears or huffily stomp off. Or both.

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ar

January 29, 2013 at 7:02 PM

that would be pretty awesome! Why don't dramas ever spoof this? And why do kdrama slaps always connect so perfectly? Half the time, my friends and I can't high-five without missing the target or we'd hesitate partway because we're not sure we're aiming correctly.

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Nanaki

January 29, 2013 at 7:46 PM

I suppose a face is bigger than a hand. Also, people never try to slap someone when they're moving. They generally get punched or kicked or shoved in that case. Maybe slapping requires more concentration?

I guess they don't spoof it because making a joke out of violence and/or gender relations will get you flames, no matter how well you manage it.

YY

January 29, 2013 at 10:58 PM

LOLing at Nanaki's "face is bigger than hand" comment....anyway I doubt she'd slap back. She'd just stand there, one hand to her face in shock while Lady Boss sweeps off. Because if she slaps back, Lady Boss will lodge a police report and she'd be thrown in jail, get fired, return to the country, rear chickens and marry a farmer. Since this drama is about becoming an ad-genius, she can't do that or she'll derail the plot then they'd have to rename this "Egg Genius" about her developing a special breed of country chickens that lay prized golden eggs. And this drama isn't even about her anyway, so yeah, long story short: she won't slap back.

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14 exquisitemelody

January 29, 2013 at 9:53 AM

haha, looks like i'll be watching this for the second leads :P

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15 Hui Ting

January 29, 2013 at 10:52 AM

Jin Goo Jin Goo JIN GOO!!! More love for him please! Handsome boy is leading in a drama and it's finally happening next week. Eeeeexcited! The four main leads are just gorgeous!

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16 jomo143

January 29, 2013 at 10:59 AM

MINE-ing Jin Goo now.

Y'all can have Kang-ah!!!

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Kiara

January 29, 2013 at 12:05 PM

Jin Goo is owning it. Country bumpkins FTW.

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Pipit

February 3, 2013 at 5:08 PM

Thanks Jomo. You may not change your mind later. Kang Ah you'll always have my love don't mind Jomo she's always mining every body she hasn't mine yet.

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17 ajj

January 29, 2013 at 6:12 PM

Kang-ah is back..as hot as ever.

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Pipit

February 3, 2013 at 5:09 PM

Hotter I say

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18 snow_white

January 29, 2013 at 6:55 PM

I really want to watch this drama.... :D

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19 Thara

January 30, 2013 at 2:04 AM

Only You Reunion !!! Jo Hyun Jae and Han Chae Young :) Can't wait to see them acting together again!

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20 Arhazivory

January 30, 2013 at 6:44 PM

This wasn't even on my radar, but....I now wanna watch it.

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