Oh Ji-ho’s new CF offers huge payday
by javabeans
Oh Ji-ho is seeing the fruits of his labor in the currently running smash series Chuno, as he has landed a CF deal that comes with a startlingly large paycheck: 200 million won (approximately $175,000) for six months as brand model.
The deal is to represent Nong Shim and Ojingeo Jjamppong ramyun products. Oh shot the ad on February 1 in Ilsan (eating ten servings of noodles — yum! and also, ugh!), which will hit TV airwaves mid-February. According to Oh’s management, the ramyun market boasts some pretty heavy promotion, featuring endorsements from top celebrities like soccer star Park Ji-sung. A Nong Shim representative explained that they were looking for a “big card” name for the new contract when they decided on Oh, who is attracting a lot of attention for his escaped-slave role in Chuno.
Via Chosun
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1 pat
February 3, 2010 at 7:11 AM
Good for him. For some reason I really like this guy. gorgeous/goofy is a rare combination.
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2 langdon813
February 3, 2010 at 7:14 AM
Such a gorgeous man! Those dimples are just lethal...I bet he has a lot more lucrative offers to look forward to.
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3 samsooki
February 3, 2010 at 7:21 AM
Nong Shim = soothes the soul, hurts the body. hehe.
I like Ichiban ramen myself. Ichiban = #1 in my heart and wallet.
However, I use only 1/2 of the powder packet, to reduce the sodium. 1 bag or bowl of ramen is usually rated as being 2 servings worth (incredibly sneaky, since nobody shares a bowl of ramen after age 6), and each serving has around 1,000 mg of sodium. So, a single bowl of nong shim (2,000+ mg of sodium) is going to be over a day's worth of sodium. If, on some day, you have 2 bowls of nong shim, you might be looking at almost 3 days worth of sodium in two meals.
Hence, use 1/2 a packet - the taste is not watered down that much anyway. Mrs. Samsooki doesn't listen to me though and goes 100% packet every time (but, she doesn't drink all of the liquid), so that's the other way of doing it... not drinking all of the ramen broth.
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4 nycgrl
February 3, 2010 at 7:55 AM
@samsookie
I think we are going to have another bout of "white vine vs red wine/Almond Joy vs Reese's" debate.
Nong Shim Shin Ramen is the best dude. My family ate Ichiban in the 70s only because there were no other alternative and we heavily added kimchi and additional stuff to spice it up. When Neoguri and Shin Ramen came out we never looked back.
(I don't drink the liquid either since I always get sick from the MSG overload.)
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5 makeupmag
February 3, 2010 at 8:10 AM
Nong Shim ramen = yummy! I've heard that what Korea has is different from what we get overseas though.
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6 djeedjes
February 3, 2010 at 8:31 AM
I love Nong Shim! ( and Oh Ji Ho too :) )
I always wonder if Korean's Nong Shim tastes different with what we get here in Indonesia?
My housemate and I love ramen, we try to eat everytime we're too lazy to cook, but always get scolded by other housemate, the one who loves to cook.
Mmm, I wish I can share a bowl of ramen with you, Oh Ji Ho-ssi!
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7 momosan
February 3, 2010 at 9:22 AM
Maruchan. But only because our grocery store doesn't carry Ichiban anymore since they were bought out by another chain. The other brand they carry is ick. So it's either haul over to the Asian grocery to get Ichiban or take Maruchan.
BUT, they also make a Yakisoba - which is ok in the sense that's better than no yakisoba at all.
Oh, and OJH....handsome handsome handsome....
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8 Dav
February 3, 2010 at 9:40 AM
Nong Shim's my go-to brand. There's some other good ones, but I like Nong Shim. I don't really think of ramen as being affected by star recognition, but I guess I could be wrong.
Maruchan makes "macaroni and cheese yakisoba" which is enough to banish them permanently from my diet.
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9 samsooki
February 3, 2010 at 9:55 AM
I'm NOT saying that Nong Shim isn't good. My wife swears by it, and I'd be lying if I said we don't buy it. Yes, I eat it.
BUT:
1. Nong Shim Shin (Big Cup or the granddaddy, the Big Bowl) ramen generally has more sodium and MSG than Ichiban ramen. Plus, if you get the Big Bowl, you're really eating for like 3 people. hehe!
2. The Shin ramen also tends to be extremely spicy and makes you sweat while you eat.
Sometimes, you just want blander foods? Foods that will fill you up, be acceptably yummy, and won't kill your bowels or your blood pressure...?
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10 momosan
February 3, 2010 at 9:58 AM
>Maruchan makes “macaroni and cheese yakisoba”
That is just wrong. ::shakes head in disgust:: Thank goodness I hadn't spotted that.
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11 nycgrl
February 3, 2010 at 10:12 AM
"2. The Shin ramen also tends to be extremely spicy and makes you sweat while you eat."
I actually wish it was spicier to tell you the truth. I'm not sure if I'm making this up but I feel it has lost some heat over time. Cup ramen is no go for me. You have to eat the one you prepare in a pot.
If I want real japanese ramen I got to Misuwa in edgewater or Ippudo in NYC.
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12 nabi
February 3, 2010 at 10:34 AM
wow with $175,000 I can pay down my mortgage by more than half.. I want that money!
Anyone likes soya bean sprouts? Shin or Samyang Ramyun with soya bean sprouts with red pepper powders/crashed garlic/onions tossed in: yum...
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13 Pomato
February 3, 2010 at 10:38 AM
Nong Shim is most definitely the best brand, imho.
I wonder if they really need to spend that much money on promotions since they're such a food staple. Oh well, fun ad for us soon to come, I'm sure.
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14 okdubu
February 3, 2010 at 10:50 AM
yay for oh jiho!
yay for oh-ssis!!
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15 Lala
February 3, 2010 at 10:53 AM
Oh Jiho is so handsome! what a hottie! Yes, i'm happy he's getting more attention....handsome handsome man..
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16 hjkomo
February 3, 2010 at 11:28 AM
Good for Oh Ji-HOT. :)
Ichiban (original flavor) - classic ramen
Nong Shim - that's the spicy stuff, right?
We only use half the packet for that one. :(
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17 Javabeans
February 3, 2010 at 11:33 AM
I grew up on Ichiban, but now it's too salty and bland.
I used to swear by Shin and Neoguri, but I'm convinced they've changed their soup base formulas because they're not as tasty. Shin is spicy but bland (oddly?), and Neoguri is weaker? Now I'm rotating among other brands, and they're much better.
And I use all the spice packets and drink all the soup! Yum.
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18 Taohua
February 3, 2010 at 12:10 PM
I always like these debates :)
I use to get Shin, but JB's right the taste has changed over time. I didn't like Samyung ramyun originally, but now I like it a lot (I wonder if their soup base changed?). It's not as spicy, but the taste is pretty good imho. Haven't had Ichiban in awhile, but have to say I'm not a big fan of Maruchan.
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19 celestialorigin
February 3, 2010 at 12:13 PM
Don't know what's happening on Oh Ji-ho news thread... Ramen noodles debates???
@10 momosan
>Maruchan makes “macaroni and cheese yakisoba”
You are just kidding us, right? It can't be true.
@16 hjkomo
Ichiban (original flavor) – classic ramen
Like you and JB, I grew up on this one and some other Japanese brands since I was there. I suspect they must have added some sort of something in them as they were so good(back then) and addictive. Now that I've been vegetarian, I get this organic ramen noodles in Sydney's Chinatown and make broth myself with seaweeds, soy source and other condiments. I noticed when arriving in Japan, Lots of Koreans are carrying a big box of Korean instant noodles, I guess they are asked to bring them by their relatives or friends? They must be the super spicy ones?
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20 Biscuit
February 3, 2010 at 12:33 PM
@celestialorigin: My guess is that the Koreans brought it for themselves. Almost like how when my family goes on a trip, my mom has to bring something Korean to eat by the end of the day.
When it comes to Ramen, I think of a Japanese family that owned a small Japanese restaurant for years. They made the best bowls of Ramen, although I never liked having pork slices added. Around two years ago there was a sudden boom of Japanese restaurants in that area, but were all "Americanized". It's a pity that the "real" Japanese restaurant had to close, as more people went to the more bigger, advertised "Japanese" restaurants.
For regular Ramen, I just use Maruchan and dump in Kimchi to make Kimchi Ramen :/
If not that, I just add green onions, squash slices, and small slices of green jalapenos to the Maruchan Ramen packages.
The cup Ramens have lost their taste and Neoguri noodles are becoming too thin.
--
That aside, that picture is awkward o.o
Handsome face, but look below and there's an arrow and he's smiling... heh.
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21 ar
February 3, 2010 at 12:38 PM
I used to eat this Nissin brand instant noodles and didn't discover Shin ramyun until junior year of college.
I hadn't notice the "2-servings" part of the shin ramyun nutritional facts until last year. I was totally upset that they would be so sneaky about it...but not enough to stop eating it. But then I guess I'm safe with the sodium because I don't drink the broth.
Man the Fantasy Couple and their noodles. First Han Ye Seul with the jajangmyun and now Oh Ji Ho with the ramyun.
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22 mookie
February 3, 2010 at 12:46 PM
OJH is yum and he goes well with anything... with ramen... yumyum!
I grew up on the Japanese nissin original flavor ramen, that tiny sesame oil packet is <3
I loved Shin in college... but I agree the flavor (and the texture) is not the same anymore. But when I eat Shin, I use very little of the cooking liquid, pour in half a packet of the soupbase, I need a fried egg and I put gojujang in and mix it into a gooey mess. I know it's not authentic, but I can't get enough of it.
For the best texture in instant noodles, Myojo Chukazanimai hands down ...but I don't care for the soup base that much, had to add my own flavorings...and I love sesame oil in ramen. it's the closest to noodles at authentic ramen places.
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23 Dav
February 3, 2010 at 12:56 PM
Oh, ye of little faith, I present to you: The Horror Of Cheddar Yakisoba. So it's not officially macaroni and cheese flavor, but let's face it - it's macaroni and cheese flavor. *shudder* There's also tomato-basil yakisoba, which is better theoretically but so very, very wrong.
The sodium's not a big deal unless you have high blood pressure. Most people can handle well over the daily "recommended" amount with no problems. (And not all blood pressures can be reduced with reducing the sodium.)
Samsooki, you must live somewhere where spicy food is on the menu more of the time than it is in my hometown. Bland but tasty is practically the culinary slogan here, so I eat spicy where I can get it.
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24 Jacq
February 3, 2010 at 12:57 PM
Love ramen noodles. LOVE OJH even more!!! :)
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25 mookie
February 3, 2010 at 1:14 PM
@ 23 Dav
'The sodium’s not a big deal unless you have high blood pressure. Most people can handle well over the daily “recommended” amount with no problems.'
It depends on how u regard as 'no problems' it's still taxing your heart to work extra loads (it has to work harder to expel the salt (with the fluid it's retaining in the blood along the way) and your kidney has to work harder as well.
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26 samsooki
February 3, 2010 at 1:17 PM
Honestly guys, and especially JB,
IMO, you guys are putting your life on the line if you drink all of the soup part.
The average intake of sodium by Asian / Pacific Islander is like 3,500 mg of sodium per day. So, having 2 servings (1 brick) of ramen with 2,000 mg of sodium seems like an okay amount.
But, the recommended daily allowance (max), as recommended by the American Heart Association is 2,000 mg (less than the USDA reccomended daily allowance of 2,400 mg, both based on a diet of 2,000 kcal per day).
Still, ramen isn't the worst offender for sodium intake.
3 slices of a meat-lovers Pizza Hut Pizza (the 12" size, which is actually kind of tiny) = 3 x 1,040 = 3,120 mg of sodium....
just... staggering.
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27 Javabeans
February 3, 2010 at 1:19 PM
NA NA NA NA I CAN'T HEAR YOU
*SLURRRRRRP*
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28 mookie
February 3, 2010 at 1:28 PM
'The average intake of sodium by Asian / Pacific Islander is like 3,500 mg of sodium per day. So, having 2 servings (1 brick) of ramen with 2,000 mg of sodium seems like an okay amount.'
the other 1500 mg must've been fr the couple slices of spam.
lol... my mom likes pan fried spam with her ramen.
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29 nycgrl
February 3, 2010 at 1:41 PM
"the other 1500 mg must’ve been fr the couple slices of spam."
Kimchi if your korean. You can't eat ramen without good Kimchi especially the young radish one.
Samsookie you totally sound like my dad. I eat pretty healthy in general but splurge on certain items like an occasional ramen here and there. I think as long as your not eating Ramen every day you can eat the noddles and also drink the soup.
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30 pabo ceo reom
February 3, 2010 at 1:47 PM
LOL I love it JB! SLURRRRRRRRP.
But why aren't you sharing what brands you've been rotating around? I need recommendations yo!
And the things I would do to get paid $175,000 to eat 10 servings of ramen. Man life is unfair haha.
Btw, I've never seen a happier person shot with an arrow. :)
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31 Javabeans
February 3, 2010 at 1:53 PM
I've been rotating between Ahn Sung Tang Myun and Samyang, which are pretty similar to each other and sorta what Shin USED to be for me (spicy and flavorful -- now Shin is just spicy). This time I'm working on a box of Jin, which seems to have a stronger broth. I'd buy any of those three before Shin and Neoguri.
For those jajangmyun craving days, I buy Chacharoni. (Note for jajang brand ramens -- DO NOT add water to the sauce, no matter what the instructions say!)
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32 Dav
February 3, 2010 at 2:05 PM
"IMO, you guys are putting your life on the line if you drink all of the soup part."
Check out the latest research - salt is considered to be less of a contributing factor these days than it used to be. Calcium/potassium deficiency is beginning to look more and more like a central figure in high blood pressure (along with those genes!).
Sure, if you have kidney problems, you won't be able to filter the salt and that will affect your blood pressure. And if you have heart disease, you'll want to watch it. But if you're not already ill, you're not going to OMG DIE from drinking ramen broth, especially if you're eating a variety of foods. If you're subsisting solely on ramen, you've probably got other difficulties (food insecurity, poverty) that are more important than the sodium.
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33 samsooki
February 3, 2010 at 2:14 PM
@32,
I'm no dietician, nor do I follow my own advice at times, so my comments are really the same as eating raw ramen noodles as a snack - dubious but probably harmless in the grand scheme of things.
sodium and potassium i think are both +1 ions, not sure about calcium, but wouldn't an abundance of sodium mean that absorbtion of potassium would necessarily decease?
@29 nycgrl -
Actually, my dad is a true kyung-sang-nam-do-ite, and so he salts his food before he tastes it, and nothing is salty enough ever. I am sure he probably salts his ramen noodles after pouring kimchi liquid into the soup, along with the salted anchovies and salted squid that go into the lethal mixture.
Of course, given his temperament, i wouldn't be surprised at all if he outlived me - there are people in this world that will live as long as they want to, and he will be there reprimanding and criticizing and pestering me right until I'm like 80 years old, methinks.
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34 Dav
February 3, 2010 at 2:30 PM
Samsooki, none of us follow all our own advice. And no, increased salt does not ipso facto mean reduced potassium, but I'm not really equipped for a biochem presentation in comment space. (To be really impressive, there have to be loads of drawings, and what's the point in biochem if you can't be really impressive.)
I draw the line at anchovies, kimchi, AND squid in ramen, though. Although it's probably delicious.
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35 mookie
February 3, 2010 at 2:33 PM
@ Dav
yes, if u r otherwise healthy, u wont go OMG DIE on sodium, but again u only have one heart and 2 kidneys and u want it to last u a lifetime, so overworking them day in day out is still not sth I would call... no harms done.
it's just that salt is in so much more food items than potassium and calcium combined. We have a high daily requirement for calcium for bone density upkeep esp for girls after 25.
@ samsooki
it's just that we have a stricter window of tolerance for potassium, so a little more or less will tilt the balance to unacceptable range.
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36 mookie
February 3, 2010 at 2:34 PM
@ Dav
yes, if u r otherwise healthy, u wont go OMG DIE on sodium, but again u only have one heart and 2 kidneys and u want it to last u a lifetime, so overworking them day in day out is still not sth I would call... no harms done.
it's just that salt is in so many more food items than potassium and calcium combined. We have a high daily requirement for calcium for bone density upkeep esp for girls after 25.
@ samsooki
it's just that we have a stricter window of tolerance for potassium, so a little more or less will tilt the balance to unacceptable range.
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37 theleenbean
February 3, 2010 at 2:47 PM
1. lol, oh ji oh looks pretty happy in that picture for a man who has an arrow sticking out of his shoulder.
2. i eat ichiban! although i'm always open for new ramen recommendations. i think i must get some of these the next time i go shopping.
3. i also like to drink the soup, and while i'm sure the salt is slowly killing me, i think i feel all the saturated fat more. there's around 20% of saturated fat in a serving and there are 3 (yes, 3!) servings per packet (which i think is a joke, cause i definitely eat the whole packet in one go, soup and all). but ah, it's so worth it.
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38 nycgrl
February 3, 2010 at 3:04 PM
@samsookie
"Of course, given his temperament, i wouldn’t be surprised at all if he outlived me – there are people in this world that will live as long as they want to "
My inlaws are from Kyung Sang Do and my FIL is so temperamental. My MIL claims her husband won't ever die before her even though he eats whatever he wants, smokes and never exercises because of his bad temper. My FIL's dad lived to a very old age even though his doctor gave him 6 months to live when he turned 82 and he was exactly the same as his son.
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39 firewife
February 3, 2010 at 3:06 PM
I feel so lacking in my knowledge of ramen. I have no discerning palate....put a bowl in front of me and I'll eat it.
But Oh Ji Ho! I'm buying whatever he's selling!
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40 Jo
February 3, 2010 at 3:24 PM
ahh ramen.
I like how Oh Ji Ho is laughing with an arrow stuck to his chest.
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41 glencorajane
February 3, 2010 at 5:45 PM
My goodness, this post has turned into a health and noodles discussion!
@25, during youth we can tolerate high sodium, but I read somewhere in a medical article that continuous high intake will lead to high blood pressure in old age.
Am not korean, so havent tried all the brands mentioned here. Will go checked them out!
I hope Jang Hyuk land some CF too, but I can understand why they choose OJH, becos he is a general in Chuno - higher class!
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42 djeedjes
February 3, 2010 at 5:55 PM
I have this motto : 'I only live once, and life is too short to spend with not tasty food' :D
I only eat ramen whenever we don't have anything else in the fridge. Usually on Sunday nights. hehe.
Ahn Sung Tang Myun and Samyang - I love those too! Well here in Jakarta we don't have many brands available, and I've been trying most of the brands, Korean, Chinese or our local brands.
I like Korean brands because they are more spicy, while yes, our local brand always have spot in my heart..( if available,try Indomie, mie goreng ( fried noodle ) - i heard it available in some Chinatowns in US. )
Never try cooking ramen with kimchi ( haven't found good kimchi around ) but I love eating it with anchovies, corned beef, or sausage.
this conversation makes me hungry.
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43 paula253
February 3, 2010 at 6:11 PM
"I want to swim in your sea of dimples." Park Mi-seon to Oh Ji Ho, Happy Together (New Year's Eve show)
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44 jossy
February 3, 2010 at 7:20 PM
hmm ramyun!
only got Shin Ramyun in the pantry coz it was on special at Korea-Mart..lol add an egg, some kimchi and im good to go!
a lil randomness * Paldo Jajangmyun has scary potatoe things which are gross, try pick it out of the pre-made Black Bean Sauce before adding it to your noodles, reminds me of the Fake 'potatoe' and gravy you get from KFC, bleh
But then i should make my own food..lol no way *insert Lil Britain accent* I aint bovered!
Oh Ji Oh = Delish
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45 ronjbonj
February 3, 2010 at 8:05 PM
i bet stars get really stressed when they have to shoot junk food commericals, becuase the weight adds up! hahaha but who cares (:
i love sutah ramen! it's so delicious. and i like the jajangmyun instant stuff, cause where i live jajangmyun is so expensive, and the instant one is just as good ^^
and good for oh ji ho! he hasn't been starring in anything since 'fantastic couple' w/ han ye seul, so it's good to see him back on the market (:
chuno hwaiting! <3
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46 ilovebinderclips
February 3, 2010 at 8:26 PM
funny how this discussion of ramen and the impact of sodium intake on hypertension is juxtaposed with the picture of Oh Ji-ho looking deliriously happy with an arrow stuck in his shoulder.
@33 -- sodium and potassium are both +1, and calcium is +2, but i don't think the valency of any of the ions involved is the cause for any deficiencies related to absorption. from what i've read, potassium deficiency could be related to hypertension more as a cause, and not as a result, of high sodium retention, since potassium depletion has been found in some studies to be associated with lower levels of sodium excretion, while potassium loading had the opposite effect, probably due to some effect on sodium reabsorption in the proximal tubule or loop of henle in the kidney.
then again, exactly how sodium/potassium reabsorption/excretion is managed in the kidney is a complicated subject, and someone with a better knowledge of renal and endocrine physiology could probably give a more satisfying explanation. the literature on the beneficial effect of low sodium diets on managing hypertension is pretty clear, though, so I'd say the upshot for anyone eating ramen should be moderation, as always :).
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47 pabo ceo reom
February 4, 2010 at 4:59 AM
Yes! Thanks for the reply JB! I am definitely heading to Ktown tomorrow! :)
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48 makeupmag
February 4, 2010 at 6:54 AM
Omo, Chacharoni! I was just thinking about that and wondered about your take on it. My family actually loves the texture of the noodles more than the seasoning itself (we don't dilute it). The noodles are springy and super yummy.
JB, you simply have to write a Korean ramyeon post for us all! ;)
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49 hjkomo
February 4, 2010 at 8:16 AM
Chacharoni fills the craving for jajangmyun when you're really desperate, but I find I can't eat that much of it because it just tastes bleh....but better than chapaghetti fo sho. ;)
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50 samsooki
February 4, 2010 at 8:49 AM
@hjkomo -
True story. A few years back, there was a guy who was a Korean native who was visiting a friend of mine, and both came over and I made jjapaghetti for everyone.
When I make jjapaghetti, I totally don't follow the instructions and with the powder packet I use a bit of my own sesame oil, sprinkles of sesame seeds and my secret ingredient (garlic powder). The Korean friend who was a native of Korea said to me earnestly that that was the best instant jjajjangmyun he ever had, and he has eaten a ton.
Was one of the best compliments ever, and I still remember that praise as if it just happened. hehe!
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