I feel like the Korean entertainment industry is more CF-heavy, although I'm sure that quantity-wise, there are just as many endorsements here in the U.S. I'm thinking this is a difference in the media, and that U.S. news doesn't tend to cover smaller endorsements like food products, instead choosing to focus on large ones like Louis Vuitton, luxury cars, etc. What do you think?

let's not forget his role in hong gil dong!

I'm glad he is gaining more in popularity. He deserves all of it. I love him in You're Beautiful!!! He's such an amazing actor!!

well more popularity..more cfs ..more money..that's what it's all about. It's the CFs that makes them money.

Shin woo and jemery must be rasing with cfs too right...lolz

Arrhh yes.. you forgot to mension his handsome prince image in Hong Gil Dong... :)

I wonder if he's getting a lot of clothing endorsement deals. He wears really absurd outfits on YB, but he makes them look good. JGS is doing an aaaamazing job as TK and I can't wait for tomorrow's episode!

thanks for the post!!! this helps me get through the days and hours of waiting for the next episode of You're Beautiful!!!!

i love JGS pic above, so attractive!

Hmm, kinda surprised that Jang Geon Suk would be that much more CF popular after YB. He's already doing fine in that department and with that demographic. Good for Mr. Zoolander though. Great for the show. Ratings don't tell the full story.

How awesome would it be if we got AN Jell to endorse products? Jeremy endorses teddy bears. Shin Woo endorses, uhhh, hats. Go Mi Nyu endorses underwear made of clouds. Zoolander endorses sour candy. (You want to smirk like a Rawk Star. Try Zoolander Super Sours!! It'll make you kewl!)

I love it.

He's rocking my world at the moment. To steal a phase someone coined earlier he’s my new "highly inappropriate younger boy crush". Let’s have more of him I say.

I like his top knot. Must be the Asian in me. One of the nice things about period films and dramas is the long beautiful hair on the men. I wish the long hair trend for men would come back in Asia. In ancient days the men must have looked so good.

I LOVE THIS GUY! HE'S SUCH A GREAT ACTOR! VERY VERSATILE! :D

i've just finished watching you're beautiful's episode 7! i can't wait for you to recap it cos i didn't understand a thing haha. i watched it without subs and the only thing i understood was' bogoshipeo' hahahaha. and oh, jang geun-seok was oozing hot,no need to sub that. HAHA.

@14 I just finished watching episode 7 too and I also didn't understand anything, but wasn't it just heart wrenching anyway??

Ahhhhhh the preview looks so good, I just can't wait to find out the truth about Mi Nyu's parents... but seriously, everytime I watch Mi Nyu cry I only think its cute but geez, when jang geun-seok starts crying it's just heart breaking.

Can't wait for you recap and comments Javabeans!!

Good for him. JGS could certainly do advertising for womens fashion, as has been said here before, the boy does rock womens coture. Good lord he wears more eyeliner than I do! Even so I have to admit to a totally inapropriate fangirl crush. Must have been too much David Bowie in my younger years.

Thank you, JB! MOAR! OMG MOAR stories about JGS (or anyone from YB but especially JGS). Thank you, JB for translating this story!

Ep 7 is so good.

Guys, some of us stay away from previews because of spoilers. So please, please, please don't comment on details from a show or from previews -- even if with oblique references. Sorry for being a curmudgeon but can we make these news stories threads completely spoiler free zones?

That was to be expected, the same thing happened to the male lead in "Boys over flowers". I have to say it is well deserved, "You're beautiful" made me adore my wednesdays and thurdsays^^

OMG... is it a sin to have a boy crush on someone who's so much younger than you? Jang Geun-seok!!! Otoke??? Oh well... it's just that I'm sooo in love with this drama and it's characters. Always looking forward to each episodes.

oh yeah, first saw him in Hong Gil Dong!!~ loved it!!

I actually remember him in Lovers in Prague. He played the younger misbehaved little brother. I do agree with JB. His most notable that upped his game was Hwang Jini. That was a really good performance by both actors. Glad to see him doing so well.

JB you left out HGD on purpose? awww,,,,,,,
but I loooooove Prince Changhui *fangirlish squeals*
what about Baby and I? he can certainly endorse baby products. :D

I've discovered that my soft-spot for Prince Chang-whe was 100% due to the character being played by JGS. Otherwise, he's kinda a douchey tool, but when I watched HGD, he was definitely a lot more palatable because Chang-whe's dialogue was coming out of JGS's mouth using JGS's delicious voice.

I'm just so content watching JGS portray Tae-kyung, because TK is an amazingly fun character with actually a lot more depth coming through in each episode. And JGS is a pleasure to watch for me - he does okay with not so much, but in YB, he's hitting a homerun with a lot.

Love his CFs! Esp. the Etude House ones with PSH.

He's one hot, talented actor!! Drool*****
Just love him to death!!!

hahaha.....guesss its a matter of preference. He was touching in Hwang Jini but I really, really fell in love with JGS in HGD ( waaaaa.... Changwi - such a sad-looking hottie).

Lurved him in Hwang Jin-i...he was so cute in there...

I remember him being in YeoinCheonha, but I can't find him there, other than the fact that he played a younger boy's role...but seriously, I don't expect myself skimming over the 150 episodes just to look for him, no?

I have always been a JGS fan and he is probably the most talented Korean actor in his age bracket. I watched all of his movies and most of his dramas (can't find a decent copy of Lovers in Prague) and he has improved a lot.

I wish he sported this hairstyle in Hong Gil Dong. He would've given Kang Ji Hwan a run for his money.

Hot! Hot! Hot! ;-)

To be honest, JGS isn't really my ideal.. he is a little too androgenous for my liking, but he won me over with his acting and cute facial expressions. He clearly is the reason I'm enjoying his new drama. I love his character Taekyung and can't wait to see how the story unfolds. Go Taekyung/JGS!

ah no spoilers people!

I have been a diehard JGS fan for a while, now... although by "for a while now" I mean since his Hwang Jini days. I think I stopped watching after he died in Hwang Jini because it just wasn't worth it - besides there is something about the other guy's character that bothered me and I didn't like it. Anyway.

I'm not surprised that he's getting more CF offers... but he's already like a CF king already. He has SO MANY CFs going on at the same time, they all start mushing together and I confuse all of them. And now he's getting more?! Wow.

Is anyone else bothered by how his jacket thing is so ill-fitted on him in that picture?! Why does it look so loose and weird on him... is it because I am too used to seeing nicely tailored suits and jackets and clothes???

I have been a diehard JGS fan for a while, now... although by "for a while now" I mean since his Hwang Jini days. I think I stopped watching after he died in Hwang Jini because it just wasn't worth it - besides there is something about the other guy's character that bothered me and I didn't like it. Anyway.

I'm not surprised that he's getting more CF offers... but he's already like a CF king already. He has SO MANY CFs going on at the same time, they all start mushing together and I confuse all of them. And now he's getting more?! Wow.

Is anyone else bothered by how his jacket thing is so ill-fitted on him in that picture?! Why does it look so loose and weird on him... is it because I am too used to seeing nicely tailored suits and jackets and clothes???
Sorry, forgot to add great post! Can't wait to see your next post!

Yay for him! I hope his popularity goes up with this drama, he definitely deserves it, what with the amazing performance so far :D I've heard of Jang Geun Suk before but didn't pay much attention because I thought he'd be older, having been around for so long XD

Watched YB for HongKi, ended up falling head over heels for JGS. HIs cuteness in pics generally depends on the outfit he's wearing, but in YB he just totally blows me away with TK's 'unique' charm, regardless of the crazy clothes he wears!

Can't wait for more on him, thanks for the article! And I wanna watch ep7... T.T

JGS first impressed me through his portraying of Prince Chang Hui in Hong Gil Dong. The darkness, seriousness, sadness in his eyes and the way he fought plus you didn't know if he was good or bad... I liked him better than Kang Ji Hwan.

javabeans, Sukkie is finally being recognized
as an actor worth watching. Like BOF with LMH.
Personally I love them both but let's face it
the acting chops are with Sukkie.

Please stop comparing JGS (who is an actor look at his acting in nonstop4, HGD, Happy life and you are beautiful) with OVERRATED LMH who crashed Domyoji character with his sucky melo acting.

@ 35, LOL.

I will venture to say, though, that LMH carried much of BOF for the rest of the cast, though, I must admit, he is a bit over-hyped.

LOL Anyway I am happy JGS is, at last, getting the respect he deserves as an actor. What strikes me with JGS, when I first noticed him (and for an actor of his generation, he is the first I felt like that), is doesn't uses his looks, physical appearance as a prince charming to attracts, he is not affraid to somewhat looks sounds ridiculous (cf his failed attempt to disguise as a dragqueen lol) if it's needed for the character.

@15: Yeah, his crying moments are always so heart-wrenching!!! Love this guy!

@Belleza: LOL LOL LOL!!! Underwear made of clouds?! Shin woo's hats? Jeremy should endorse little petstores or doggie bicuits, haha... But yea, it would be interesting to see what kind of products they would endorse. =)

I think javabeans has been following a lot of Jang Geun Suk's CFs already: Black N Jean, Toucholic and Just Drag... I haven't watched him in Beethoven Virus though... The show never really appealed to me and I didn't want to see him play second fiddle again...

glad that people start to love n appriciate him as an actor...
keep up the good wrk JGS!!!!
im very2 proud to be ur fan!!

@37: Lilly, I couldn't agree with you more! JGS is simply awesome through and through! Definitely prefer him over LMH for me =)

"most of his dramas (can’t find a decent copy of Lovers in Prague)"

Yeah, his part in Prague was more like his adult roles (i.e. the serious, scowling guy.)

Jang Geon Suk caught my eye during his tiny part in in Four Women. Then, he really was just a kid, but he played the part with exceptional vulnerability. I've been looking for That actor ever since.

@vrosemarie,

"Jeremy should endorse little petstores or doggie bicuits, haha… "

Come over here Jeremy. Mama has some some biscuits for your sexually confused tummy. ;)

It's kind of sad how the stylists in YB out of their way to uglify this beautiful boy. I keep looking at the photo up top and cannot for the life of me figure out why the stylists insist on putting him in horrible 80s tops and lousy hair. Shin Woo is given the best look, while TK is made out to be a freak.

He still rocks the looks, but why make it so hard to see his pretty face?

He's my baby (:

love jgs in you're beautiful. his clothes are quite feminine though. like how low can he go on every shirt? he's getting thinner in the face and wearing a lot of makeup, but i still think he's hot. in fact, i'm watching beethoven's virus just to get my jgs fix until the next episode of you're beautiful. he's dressed normal there. love the cheesy etude cosmetic commericals, too.

\(-_-)/
luv u JGS!!
u too hong ki

From the moment I watch Jang Geun Soek's (or is it Jang Keun Soek?) performance in Hong Gil Dong I knew I have fallen for him. And the sad thing is, I fell for his looks rather than his acting. He's total eye candy, but the acting in HGD wasn't exactly his best. I still did enjoy the drama regardless, but I did notice how much potential this hottie had. After that I kept up with all his flims and dramas, espically with You're Beautiful. His performance is beyond outstanding there. His acting improved so much disregarding the fact that the role was basically tailored out to fit him. He proved to many that although the role was handed to him, he still acted the character to perfection. I will continue to support JGS with anything he does in the future. JSG truly deserves more recognition, then just 'another pretty face'.

we can really expect a full blast of commercial offers, people just cant resist him.

I want PARK SHIN HYE receive more CF and more films acting too !

jang geun suk is number one in Vietnam viewer's heart forever. i'm crazy for waiting you are so handsome season2

I know this is awfully late, but what does CF stand for?