Ara for Etude House
by javabeans
Ara, who’s the current brand model along with Jang Geun-seok for Etude brand cosmetics, shows off what’s being touted as a new “smile with your eyes” ad campaign for the line. The marketing push capitalizes on women’s desires to look like Hyori, Sohn Ye-jin, Seo Min-jung, and other noted eye-smilers — with one magic wave of a cosmetic wand. Tyra would be so proud.
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1 MsLuxedo
September 12, 2008 at 10:35 PM
Ara seems to be going a long way! Considering how young she is...
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2 Sue
September 12, 2008 at 11:13 PM
except ara herself doesn't have that eye-smile thing.
i LOVE hyori's smile.
OMG KIM RAE WON'S TOO. it's so amazingly cute.
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3 xmerokox
September 13, 2008 at 2:30 AM
I absolutely love the bottom three photos of her! So sweet and gorgeous. I completely adore the eye make up :D
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4 Sere
September 13, 2008 at 5:17 AM
I wonder if I could pull that off?
Hmm
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5 jippo
September 13, 2008 at 6:55 AM
Am I the only one who does not understand what a 눈 웃음 is or able to discern who has one and who doesn't?
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6 mim
September 13, 2008 at 7:04 AM
the first top picture didn't look like her 0_o
she has big eyes but i don't see the "eye smile"
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7 Miki
September 13, 2008 at 7:25 AM
Yeah.... the first pic is pretty but there isn't the "eye smile". Anyway, those comes with being truly happy and smiling with your eyes, not with any makeup. You don't have to be gorgeous to have those.
But I do have to say her eyes and eyelashes look gorgeous there. I actually like that and her first "natural pic" then her finished pic. Too overdone.
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8 jenjen
September 13, 2008 at 10:24 AM
the makeup is too thick....
normal people wearing that would NOT look that good
i always thought 'eye smile' was just pretty eyes that light up a face...ive never seen son ye jin with that much make up on
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9 Tiffany80
September 13, 2008 at 10:56 AM
Ara is so pretty. Here's a clip of her and JGS for Etude house.
http://www.youtube.com/watch?v=kChKN4SydqE
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10 Jessica
September 13, 2008 at 12:41 PM
You know who has a great "eye smile" ?
Kim Ha Neul. Her eyes have that natural curve when she smiles :)
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11 jo
September 13, 2008 at 2:43 PM
tyra would be proud of what? the ps skills or ara being plastic and looking fantastic?
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12 Kyu
September 13, 2008 at 8:13 PM
^
Gosh, Ara isn't plastic. <_<
She's very pretty in those pictures. She's the perfect makeup model. Heck, she's the perfect model.
- Kyu
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13 cm
September 13, 2008 at 8:17 PM
^ agrees with kyu. just because pop seoul thinks everyone is plastic doesn't mean they are. now it's like any pretty girl has a good photo, people yell "plastic!" *rolls eyes*
ara was a child star so there are lots of young pictures of her floating around. she's not plastic.
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14 joyce
September 13, 2008 at 9:47 PM
^^ uhm.. actually there was a rumor of an ear surgery, because her ears were really pretty big when she was younger
but it's still rumor
i don't see the eye smile she they're trying to convey
like i see the first picture and i don't see it AT ALL
people who have real eye smiles are tiffany(from snsd), hyori(the original one, or so they say),then there's son ye jin who is blessed with really expressive eyes,
when she's not smiling, there's this delicate aura aound her, and then she smiles
really, really lucky
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15 Shay.
September 13, 2008 at 10:33 PM
HAHA, Tyra would be proud.
She keeps yapping on about "smiling with your eyes" when half of the models can't even smile since they're such drama queens -___-;;
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16 vivian
September 20, 2008 at 9:21 PM
I like her eye make-up. Too bad she skipped that step.
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17 Candy
July 31, 2009 at 3:53 PM
In the first picture she looks like Lee Da Hae in My Girl.
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