Crazy Love is a hit for tvN, expands broadcast format
by javabeans
In addition to carving out a niche for itself with light, breezy rom-coms, cable station tvN has had pretty successful runs in their daily drama lineups. They’re still new to the daily programming game, but they’re off to a great start: Yellow Boots aired in 2012 and broke/set cable ratings records for daily numbers (with a series high of 5.9%). Glass Mask followed and didn’t quite reach those heights, but managed well enough with a high of 3%.
The currently airing series Crazy Love is the next show in tvN’s daily lineup and has been performing well. It was quicker than Yellow Boots to reach the 2% ratings mark (within its first week). As a result, the Monday-Thursday drama is expanding its format to be a Monday-Friday show, with five episodes a week rather than four. (Some “daily” dramas air Monday-Thursday while others choose Monday-Friday; both are common formats, but it’s notable in this instance since the expansion comes with the increased demand and response to the show.)
Crazy Love is reportedly gaining steam as the romance (which depicts a “fateful love,” naturally) heats up between leads Park Sun-young and Go Se-won. These daily tvN dramas tend to go for lots of dramatics and makjang plotlines, which I can see being fun to watch but are just not my bag. Still, good on tvN for establishing a character and a brand, and building gradually and smartly.
Speaking of which, one thing I’ve got to really commend tvN on as a whole (well, aside from creating many shows I enjoy) is that they’ve expanded wisely. They’ve been around since 2006, so they’re not in the same category of those other “general-programming” cable stations that burst on the scene a year ago and got a bit overambitious attempting to compete with the Big Three right off the bat. (Remember Operation Proposal, Color of Woman, Bachelor’s Vegetable Store, Vampire Idol?) Many of those stations faltered and have since had to back off with the original programming or find their own niches—MBN has better luck with current-events and variety programs than they did with dramas, and I don’t hear much about Channel A or TV Chosun anymore (they air news, variety, and drama reruns). JTBC alone has had a steady run, though not even they escaped rough patches.
On the other hand, tvN started slowly with the occasional original drama, airing in late-night slots or on weekends, and then once it had a number of successes in that format (Joseon X-Files, Harvest Villa, Once Upon a Time in Saengchori), they expanded to prime-time (I Need Romance, Flower Boy Ramyun Shop). Having found firm footing in the prime-time game, they’ve been expanding with reality (Korea’s Got Talent), variety (Grandpas Over Flowers, The Genius), and now sitcoms.
Crazy Love is currently up to Episode 57, just over halfway through its 100-episode order, and will add Friday to its broadcast schedule beginning next week.
Via TV Report
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Tags: cable programs, drama production, drama ratings, Park Sun-young
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1 MsB
July 15, 2013 at 2:37 PM
I admit my addiction to tvN!! I'm a closet housewife! Who writes these?! Can't figure out if they hate men more or women!! But this one is a wild ride!
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Bellamafia
July 15, 2013 at 3:33 PM
Do you watch CL? Is it good?
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MsB
July 15, 2013 at 5:42 PM
Define good? These dailies on tvN and jtbC are tough and rough to watch. You got to have a strong stomach for some of the cruelest and nastiest stuff you can ever see in dramas.
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allmine
July 15, 2013 at 5:10 PM
Can I join you in the closet. I am far from being a housewife, but I like these daily dramas. They make me rage in frustration and anger at the mistreatment the good characters have to go through (like 95 episode worth) and then 5 episode or so of the evil characters finally getting their comeuppance.
I watched Yellow Boots as well, I am holding off on Crazy Love until more episode airs, so I can marathon it.
Can't watch Glass Mask, because I have an allergy to Seo Woo that makes me not tolerate watching her for any period of time on screen.
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MsB
July 15, 2013 at 5:46 PM
Sorry to say, I like Seo Woo and she was fantastic in Glass Mask! My only complaint was the last 22 episodes that went from worthless, to decent, to why? Read my blog on it: http://newkdramaaddict.blogspot.com/2013/04/i-glass-mask-korean-drama-my-first.html
As far as Crazy Love, the romance is great; the characters are despicable and this is probably the first time where both leads are weak (their characters, not their acting). If you watch, you'll see what I mean. We commiserate on the recaps! You'll have to!
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zhill
July 15, 2013 at 8:09 PM
I agree. The two characters on Crazy Love are poorly written. The abusive behavior of their exes and in-laws just annoys me to death. Though I'm on fast-forward mode on this drama, i'm still watching it, and a little happy to see a kiss on ep56.
I stopped watching Glass Mask on ep46. The subs stopped, I don't know if they started subbing it again, and I don't care anymore.
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MsB
July 21, 2013 at 9:20 AM
Kiss at ep56? You FF through a couple of other ones in earlier episodes!
2 Bee
July 15, 2013 at 3:05 PM
This is on my plan too watch list along with yellow boots and glass mask. I've already watched pretty much all of the prime time shows from tvn and I'm really looking forward to the new potato sitcom. they keep making solid hits in my book.
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3 crazedlu
July 15, 2013 at 3:11 PM
Can we NOT remember Operation Proposal, Color of Woman, Bachelor’s Vegetable Store, and Vampire Idol? Well ok, Vampire Idol is kind of unforgettable so that one's okay. Ha.
Good for tvN. Many enjoyable shows from them. Hope they keep it up.
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canxi
July 15, 2013 at 5:00 PM
I really enjoyed Operation Proposal, though, lol.
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Lilian
July 16, 2013 at 9:29 AM
Yup I thought it was OK too. Not excellent but still bearable ..but I am biased coz of Yoo Seung Ho! Miss him =(
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Niki
July 15, 2013 at 6:22 PM
I really liked Vampire Idol. Lee Jung's character was cute as the pompous and childish Vampire Prince.
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cherkell
July 15, 2013 at 7:20 PM
And I liked all four - 'Color of Money' not as much as the other three, but it had its moments!
I guess there's no hope for me... I'll just go sit in the corner and weep silently...
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4 Hipployta
July 15, 2013 at 3:24 PM
I had to give up Glass Mask because I could already see where the ending was heading and was not there for forgiveness
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befuddled
July 15, 2013 at 4:30 PM
ditto
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MsB
July 15, 2013 at 5:49 PM
The forgiveness ruined it. I agree but overall it still was good. 100 out of 122. That's a decent percentage.
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5 junny
July 15, 2013 at 3:30 PM
always nice to hear of a cable network doing well and learning from its experiments on what works and what doesn't. keep it up, tvN!
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6 Cam
July 15, 2013 at 3:36 PM
Ooowoaah, how unbelievaaaably interesting! No wonder that I enjoyed with this! I've already seen some dramas: Marriage Plot, Flower Boy Ramyun Shop, and Nine: Time Travel Nine Times...!!
Keep it up, tvN! <3
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7 raindrops1
July 15, 2013 at 3:39 PM
Athough I have not seen the daily dramas from tvN, I have really enjoyed their primetime dramas. I'm happy to hear that there is demand for the product they are putting out. I hope they continue to have success and create dramas that viewers, like myself enjoy.
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8 DayDreamer
July 15, 2013 at 3:48 PM
Good for tvN. Glad to hear its successes. However, I stay away from daily dramas. A good number of tweeny years spent watching Indian daily dramas has been enough to turn me off from them. Definitely too makjangy (I can't believe I'm now using this term to describe Indian television, lol, but it fits like a glove).
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9 Windsun33
July 15, 2013 at 3:59 PM
Glad to see that TvN is giving some competition, but Crazy Love is just slightly higher on my wish list than YTBLSS - and that is pretty low.
I watched the first 5-6 episodes, then skipped to 50-51, and basically could not see much difference - same players saying the same things, all of it pretty hard to believe.
Not my cup of sake to say the least.
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10 didichan
July 15, 2013 at 4:00 PM
Yes i really love this show. The leads have such great chemistry.
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11 Mystisith
July 15, 2013 at 4:52 PM
Not my cup of tea but I'm glad they are successful with those shows.
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12 lovehaydn
July 15, 2013 at 5:19 PM
Answer ME 1997 is also TvN, no? :D
that in itself makes me love this network.
not to mention, Grandpa Over Flowers is my new favorite variety show!
keep 'em coming TvN!
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opaque
July 15, 2013 at 5:39 PM
Also, QIHM and SUFBB! :)
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13 Perrie
July 15, 2013 at 5:44 PM
TVn, everyone's favorite channel, lol:)
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MsB
July 15, 2013 at 5:55 PM
And jtBC and getting there with Thorn Flower and let's not forget Cruel City (Heartless City). These cable channels are knocking it out of the park with me.
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14 Cynthia
July 15, 2013 at 5:59 PM
And let's not forget the totally fabulous MONSTAR on TvN!
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lovehaydn
July 15, 2013 at 6:42 PM
i thought Monstar was being shown on Mnet... o_o
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cherkell
July 15, 2013 at 7:16 PM
TvN also runs the rebroadcasts of Monstar; in fact, they ran a marathon of all 7 episodes aired (at that time) back-to-back while I was in Korea. I was able to catch up on the two I missed while in transit. Yay for them!
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canxi
July 15, 2013 at 7:59 PM
I think tVN is owned by Mnet.
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15 anais
July 15, 2013 at 6:04 PM
TvN (SUFBB, QIHM, Answer 1997) & MNet (Monstar) are both CJ Group companies, which makes me wonder if credit ought to go to CJ Group. That is, I wonder if both companies are doing well because CJ Group gave them proper support and direction.
Curious.
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canxi
July 15, 2013 at 8:03 PM
There we go,lol. CJ E&M seems pretty awesome. Lots of great movies come from them and so I wouldn't be surprised if that trickled over to their other companies and the entertainment they produce.
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Pitch
July 15, 2013 at 8:38 PM
Oh, that makes sense because Monstar feels like tvN Drama.
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Windsun33
July 16, 2013 at 3:39 AM
CJ is pretty much THE Chaebol of the entertainment and a lot of the food industry in Korea. They have also been having some issues lately with things like illegal slush funds, and were raided in May by the Seoul police. The Chairman of CJ Group is also under indictment for supposedly ripping off somewhere between $14 million and $85 million. The VP is also under indictment for embezzlement and tax fraud.
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16 snow__white
July 15, 2013 at 6:07 PM
For a second I thought it's Lee Min Jung in the first pic which looks like her look from Big :-D
tvN is surely churning out the best shows.....Crazy Love is not my cup of tea though.....
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ilikemangos
July 15, 2013 at 6:19 PM
i thought so too! It looked a screen shot of lee min jung & gong yoo in Big i had to do a double take
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17 Tinselfannel
July 15, 2013 at 6:28 PM
I must admit.. I've been watching Crazy Love.. It's a weird sort of addiction.. You can more or less predict what's going to happen, and you know what kind of caricatures of characters are going to come out -
I mean they have similar characters and story set ups in every long makjang-y drama ever, where you have the good natured heroine and her trusty sidekick best friend, a hero who usually has a crazy mother or ex-girlfriend/wife, a first love who is stolen by some nutso with some sort of grudge against the heroine, a daddy long legs etc etc. AND yet I'm still watching it...
The only reason would be the chemistry between the leads. I kept thinking I had seen the guy somewhere before - He was the elder brother of Chun Jung Myung in Cinderalla's Sister!
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Kiongna
July 15, 2013 at 7:50 PM
I totally agree with you Tinselfannel !! It's like not stuff you have not seen before in K-dramaland and basically can predict what will happen next - but i'm still watching it lol - the chemistry of the leads are really good - and I'm so glad Go Se Won the lead guy is in the leading role !!! I've seen in other dramas where he is not the main lead - and I so adored him - he has this stature in him - all serious, strong, warm & kind at the same time - he does not need to say a word and I already go "ahhhh" LOL
But my current favourite is Shark, u la la - the chemistry of the leads, the story, the pace, I love it!
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Tinselfannel
July 15, 2013 at 10:15 PM
Yup!! I love Go Se Won! He gives off this "mature and manly" vibe instead of some of the man-boy petty male leads that I've seen in other shows who can be cute, but make me exasperated at times .. It makes me go all "AWW" whenever he does something sweet for her..
Surprisingly I haven't seen Shark yet.. I think I don't have enough brain cells to keep up with the twists. I'm saving that and Heartless City till the end to marathon.
My current crazes are I Hear Your Voice (LJS has turned me into a lovestruck fangirl forever. I think he might even replace Kim Soo Hyun as my no.1 love. Okay maybe not.. But he's a close 2nd along with all the others occupying that position :p).
I'm also watching Monstar, which has been an wonderful feast for my ears, along with having endearing characters and a melancholic vibe that makes me nostalgic while watching this show for some reason..
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18 Jenina
July 15, 2013 at 6:49 PM
Is I just me or their hairstyles and outfits looked like of Gong Yoo's and Lee min jung's in BIG? Really it creeped me out when I saw the first photo I thought this was a parody. Haha crazy me. :)
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Jenina
July 15, 2013 at 6:50 PM
it*
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19 Trina
July 15, 2013 at 10:50 PM
I used to love daily dramas but then it going bonkers and I stop for good. I stopped watching Glass Mask on episode 26. I just do not like everyone except the lawyer and Seo Woo.
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20 Trina
July 15, 2013 at 10:50 PM
I used to love daily dramas but then it going bonkers and I stop for good. I stopped watching Glass Mask on episode 26. I just do not like everyone except the lawyer and Seo Woo. I love TVN :)
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21 Trina
July 15, 2013 at 10:52 PM
Oops. I am sorry. I forget the period. :( I love to dramas in TVn. Is JTBC really good cable show????
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Mystisith
July 16, 2013 at 2:52 AM
JTBC has an impressive list of good dramas: Padam, Padam, Can we get married? Childless comfort to name a few. Cruel City is currently doing the buzz even if it's not my kind of show. Their target audience is more mature than tvN (30 something probably) and their dramas are more realistic, less fairytale (but still heartwarming).
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22 Minaya
July 16, 2013 at 4:56 AM
She is Wow was also on tvN, right? Gosh, that drama was just crazy - not sure if it was a good thing or a bad thing.
I've been wanting to watch Crazy Love since the synopsis intrigued me but it's way too long for my liking and if it's full of abuse from exes and stuff then no thanks.
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23 Blue mountain
July 16, 2013 at 6:49 AM
Depressing Drama! WTF, both the leads are such a weakling and begging for abuse.
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24 Ai
July 16, 2013 at 4:42 PM
tvN has really been amazing. To air a game changer like 'Reply 1997' and launch 'SNL Korea' is pretty impressive. Their track record is quite solid.
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25 patricia clancey
July 16, 2013 at 8:41 PM
watching crazy love watch every ep and love it
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26 orag
July 17, 2013 at 1:26 AM
I have been watching CL and what can I say its addicting, I dont know why I always come back to watch it. I love their love sotry and the kiss is sizzling hot! love it!
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27 Xun Chin
November 18, 2013 at 4:03 AM
Honestly, I prefer Kdramas over Filipino Teleseryes. (Because of the plot. They can make good stories without goons, kidnapping, hostages etc...) But this Korean drama joins the exceptions. So disappointing.. Why is the writer like that? Is there really a smart lead character who doesn't know which is right or wrong, and it's ok for her to be manipulated by anyone? A great drama gains the love of the audience, despite so many conflicts, but this Kdrama only stirs up hatred, so annoying, we even put the dvd in the fast forward mode. The only thing that fits... is the title. Crazy. The writer made the characters crazy. Akkapta! There's so many lovely Kdramas, not like this one.
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28 Gelo
December 18, 2013 at 4:17 AM
Im a Filipino too. On the contrary to comment above, I really enjoyed this series. I love the twists of the stories and how the antagonists stirred up the emotions of the viewers. I also love the how the writer/s made the main characters weak. It really made me involved with the story. And the ending justified the whole story.
I am pretty satisfied with it.
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